The Strategy Room
Blog

Someone visits your website. They read your services, look through a few pages, and leave. No inquiry. No appointment. No purchase. It's tempting to assume they weren't interested. But that's only one possibility. They might have been interested and still couldn't find enough reassurance to take the next step. Interest and confidence are not the same thing. Most service businesses focus heavily on explaining what they offer. They list services, credentials, years of experienc